Acristo Marketplace approached us with the challenge of creating a one-minute ad that explained their product and what made it unique. We took it as an opportunity to go beyond showcasing features, we wanted to tell a story that connected with the audience. That’s how Steve, our main character, came to life. By understanding his biggest hurdle, we built a narrative that not only demonstrated the product’s value but also resonated deeply with Acristo’s target audience.